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Thursday 1 May 2014

Heineken House Lagos, welcomes lucky consumers

As the Heineken House Lagos activations this season gradually inch towards home stretch, all the five lucky winners that won tickets to watch the final match in Lisbon, Portugal will be in the house tonight when the English Premiership side, Chelsea host in – form Spanish side, Atletico Madrid, at the Stamford Bridge.

According to the Senior Brand Manager Heineken, Ngozi Nkwoji, all the five lucky consumers namely, Olufunsho Michael Akintoye, Nonye Christie Chalokwu, Usurhyel Auta, Jayne Nelson Uzuegbu and Sopuluchukwu Benjamin Ezugo have been informed of the media meet and greet during the interval of the Stamford Bridge encounter.

The Lisbon expedition for the five lucky winners had commenced with a winner from the famous UEFA Trophy Tour in March and followed by the winners in Port Harcourt and Abuja legs of Heineken ‘Match Your Half Ticket’ promotion and rounded up with the two winners from the celebrated draw ceremony held at the Heineken House Lagos which was conducted by the Managing Director CEO of Nigerian Breweries Plc, Mr.Nicolaas A. Vervelde, alongside top management staff of the company in attendance.

 However, while the duo of Uzuegbu and Ezugbo, who won from Lagos, are already familiar with the state-of-the-art Heineken House Lagos, it will be the first time the trio of Akintoye, Chalokwu and Auta will be enjoying the premium viewing experience at the hub of football follower ship and social activities in the country.

As promised, all the winners will enjoy an all-expense paid trip to Lisbon, Portugal courtesy of International premium lager beer, Heineken, on the 22nd of May. and will be part of epic final match at the Stadium of Light. Meanwhile, millions of football faithfuls world wide are still aiming to buy limited 65,000 available tickets put up for sale by UEFA early last month.

Aside the selection of five ‘lucky’ winners every season for the final match, the core focus of Heineken’s activation of the sponsorship is to bring fans in Europe and other parts of the world high quality UEFA Champions League experiences. The competition is the most prestigious club platform for international football stars and their clubs.

With over 150 million TV audience of live matches in 220 countries and territories every match week, this premier-sporting event has become global and fits perfectly with the Heineken brand, which is enjoyed in almost every country in the world.

 Over the last few seasons, the international premium lager beer has been rewarding its Nigerian consumers with a premium viewing experience of UEFA Champions league football, at the Heineken House Lagos.

 For the on- going season, the brand has been showcasing the unique Heineken experience at 100 premium bars, with the aim of getting closer to its consumers in Lagos, Port Harcourt, Enugu, Owerri and Abuja. To win tickets to the Heineken House Lagos, consumers are encouraged to enjoy their Heineken Lager Beer in a nearby premium bar.

 Heineken late last year, extended its sponsorship with UEFA for another three years until 2018 and brought the priceless Trophy to Lagos last month for the second time to millions of Nigerians.

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